In a crowded marketplace, a game’s success or failure often hangs on the creator’s ability to woo an audience prior to release. Game creators have to be able to explain, often months or even years before their game is complete, what it is that will make the experience they are offering unique. When done well, this kind of pre-release messaging can build communities and propel previously unknown games to success. But! The path is a perilous one. When creators promise more than they can deliver, the audience’s ire can be swift and severe. This week, Chris and Derek tiptoe onto the treacherous tightrope of managing expectations. What’s the right way to build excitement for your game without over-reaching your grasp?
- Hello Games to be investigated by the UK’s Advertising Standards Authority for misleading consumers in No Man’s Sky advertising
- Soren Johnson offers an excellent write-up on how Offword Trading Company successfully navigated Early Access
- A balanced perspective on the difficulties that have dogged crowdfunding behemoth Star Citizen
Image credit: Hello Games