In a games market that is full to bursting with interesting titles, even compelling games can easily become lost in the shuffle. In order to cut through the noise and succeed, developers need to match their work to the right audience, finding the niches where their game’s particular experience can connect with just the right kind of player. How should designers approach this challenging exercise in precision product/market fit? On Episode 46 of Vertical Slice, we’re discussing the realities of designing for a crowded game ecosystem, and discovering the best practices for success in an unforgiving marketplace.
- Digital Extreme’s Warframe is an inspiring example of beginning with an opinionated design, and stewarding a small but dedicated audience into a market powerhouse. Having attracted more than 38 million players in its five year history, Warfare demonstrates that it’s still possible for small, determined studios to begin with a modest launch and iterate to chart-topping success.
Image credit: Skeeze